My Works
PROJECTS: Internationalization | Affiliate Program | Game Manager | Purchase History |
Internationalization
The growing importance of international customers is evidential. The success of 4 currently running non-English sites proven the company is ready to expand its international presence.
- Simultaneously launching 5 languages sites and introducing international currency feature.
- Introducing new sites and currency features to international users.
Solution
- High fidelity mockups for international currency and cart flow.
- Handhelding international users to new sites via IP geo lookup and friendly messaging.
Results
- New languages sites customer base expanding in rapid speed.
- Establishing localization workflow to reducing project cycle.
Affiliate Program Redesign – improved with increased flexibility for partners of various sizes
The previous Principal Affiliate Program provided a jump start. The next phase was to fine-tuning and expand existing features.
- Better reporting and content management tools.
- Target users including non-English speakers.
- Provide easy transition for legacy affiliate members.
Solution
- A brand new look demonstrate an improved and more professional program.
- Simplified registration, reporting, and content managing UI.
Results
Partnership with Playfirst, Woman’s Day, Googles, ..etc.
Game Manager – DRM and end-user gaming assistant
Initially developed as game activator. The value of Game Manager was quickly recognized in providing customer supports and exposing new products.
Solution
- Features implemented based on user feedback (Sorting, update notifications, large file warning,…etc.)
- Personalized Game Recommendations.
Results
As of summer of 2010, there were over 100 million Game Manager installations.
Purchase History Redesign
From user feedbacks and research, we were able to run feature analysis and produce effective solutions.
- Information arrangement should reflect average users’ browsing behaviors.
- Users expect to view past transactions history as well as information on purchased items.
Solution
- Content arranged based on usability findings.
- Provide sorting and search features.
Results
- Provide easy access to purchased game retrieval and management.
- Reduce customer support workloads.
Hello, my name is Janet. I am a UX designer at Big Fish Games. 
by Christian Crumlish, Erin Malone
